Florita la Flora was born from the passion and vision of Floor, who discovered freedom and self‑expression through design and craftsmanship. When I design, I disappear into my own vibrant world and find peace in a time filled with distractions.

It all starts in my purpose‑built atelier in Rotterdam, where my home transforms into a creative workspace filled with mood boards, luxurious fabrics, and sewing machines. This is where each bag comes to life. I spend hours refining every stitch, perfecting the details, and ensuring that every piece reflects the elegance and craftsmanship I stand for.

I wanted to create bags that are not just functional but also personal pieces of luxury that stand out from mass production. This is why all bags are made in the Netherlands. Every detail is thoughtfully crafted, from gold accents inspired by Italian elegance to pearls reminiscent of vintage jewelry.

Florita la Flora is for everyone who loves to stand out, who values creativity and exclusivity, and who expresses themselves through style. My designs are an extension of my dream world, and I invite you to be a part of it.